Sales & Marketing Executive
Shanti Nagar, Bangalore
5 years 5 months
SalesSalesmateDigital MarketingMarketing ConsultingMass Email Marketing
Job Description:
Develop and Implement Marketing Strategies:
• Formulate comprehensive marketing strategies to enhance brand visibility in the civil engineering sector.
• Create and execute plans to promote services effectively.
Identify and Pursue New Business Opportunities:
• Conduct targeted marketing campaigns and outreach efforts to discover and pursue new business opportunities.
• Collaborate with the sales team to develop lead-generation strategies.
Market Research and Analysis:
• Conduct market research to understand industry trends, client needs, and competitor activities.
• Use insights to refine marketing approaches and stay ahead of market dynamics.
Online Presence Management:
• Manage the company's online presence, including website content, social media, and digital marketing campaigns.
• Ensure a consistent and compelling online brand image.
Industry Events and Networking:
• Plan and execute participation in industry events, conferences, and networking opportunities.
• Raise the company's profile and establish connections within the civil engineering sector.
Performance Tracking and Reporting:
• Track and analyze the performance of marketing initiatives.
• Provide regular reports to the management team, highlighting successes and areas for improvement.
Budget Oversight:
• Manage the marketing budget effectively.
• Allocate resources for maximum impact and ensure cost-effectiveness in all marketing activities.
Collaboration with Sales Team:
• Foster collaboration with the sales team to align marketing efforts with sales objectives.
• Support the conversion of leads into clients through coordinated strategies.
