Junior Strategist Social Media

Role Objective: The person will be responsible for understanding the target audience and curating original and fresh marketing strategies and ideas to build a highly engaging content mix and drive higher user engagement.

Job Description:

• Continuous benchmarking of clients competitors and industry practices w.r.t. marketing and content creation

• Continuous benchmarking of media channels and keeping abreast with the latest content trends and content approaches by various brands

• Research on various content trends, ideas and promotions within and outside client industries

• Build ideas for new promotions, content mix, communication channels to drive higher engagement and customer stickiness

• Seek information from Marketing Head to understand key business parameters and evaluate the success of marketing efforts, engagement rate, open rate and conversion

• Deep dive and evaluate the user flows and journeys (Google Analytics) and identify drop-off points and build strategy to improve conversions by plugging in catchy content/communication

• Collaborate with the Design team to build an engaging monthly bank, campaigns and content to drive higher engagement and conversion driving monthly business targets

• Ensure timely planning of monthly content banks for each client to avoid last-minute requests or changes in the plan and campaigns

Required Skills:

• Excellent communication and presentation skills 

• Ability to ideate and create fresh ideas and content on the go

• Excellent in research and understanding topics and target audience

• Excellent in Time Management